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INGYENES SZÁLLÍTÁS 60.000Ft-TÓL

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OUT OF MOOD Creator Playbook — English

OUT OF MOOD® / CREATOR PROGRAM / 2026

Creator
Playbook

3LINESSIDE LOGOSIMPL CONCRETE SOULTRACKSUITSUGC × META
OUT OF MOOD® / CREATOR PROGRAM

What is this
all about?

Simple: you make videos in your own style, and we promote them with our own ad budget. If you want, we can also post them as collaborations, so you get extra exposure without paying for ads.

For sales generated by your videos, you currently earn a 10% commission, which we pay every week. If your videos perform well, this could add up to HUF 100,000–300,000 a month alongside your other work.

WE RUN THE ADS10% COMMISSIONWEEKLY PAYOUTS
01 / PRODUCTS

What are we
really selling?

Every collection has its own appeal. We do not force the same script onto every piece: show what genuinely makes that item stand out.

OUT OF MOOD 3LINES collection
250 GSMBOXYEMBROIDERY

3LINES

Relaxed boxy fit · 250 GSM fabric · layered embroidered logo · multiple colours
IDEA 01“Finally, someone understands what a boxy fit should look like.”
IDEA 02Colour montage: one fit, three different moods.
IDEA 03Close-up of the layered embroidery.
IDEA 04One tee, three outfits — an easy everyday staple.
OPENING LINE: “Most oversized tees are just big. This one is actually boxy.”
3LINES COLLECTION ↗
OUT OF MOOD Side Logo Tee
RELAXED FIT3D PUFFOFFSET PLACEMENT

SIDE LOGO TEE

Relaxed fit · offset 3D puff print · 100% cotton · statement colours
IDEA 01“Who said the logo has to be in the middle?”
IDEA 02Film an unboxing: open the package, then show the 3D puff print up close.
IDEA 03Build a simple outfit around a statement colour.
OPENING LINE: “You can recognise it from the side because of the logo placement.”
SIDE LOGO COLLECTION ↗
OUT OF MOOD SIMPL collection
MINIMALEMBROIDERYEVERYDAY

SIMPL

Minimal design · embroidered OOM logo · everyday tee and crewneck · multiple colours
IDEA 01A minimal tee with an embroidered logo: show the clean fit and the stitching up close.
IDEA 02A Hungarian brand with Hungarian embroidery: show what makes it feel good in your hands and on your body.
IDEA 03A tee for around HUF 10,000? Show the fabric, embroidery and full fit.
IDEA 04A super-soft crewneck for in-between weather: put it on for a chilly morning and keep it on all day.
OPENING LINE: “The crewneck you do not have to overthink in the morning.”
SIMPL COLLECTION ↗
OUT OF MOOD Concrete Soul visual
FRENCH TERRYHEAVYWEIGHTEMBOSSED

CONCRETE SOUL

Heavyweight French Terry · embossed OOM logo · monochrome grey · relaxed fit
IDEA 01“You cannot feel this through a screen: the fabric is seriously heavy.”
IDEA 02Embossed logo close-up: light, shadow and texture.
IDEA 03“This really feels as thick as a rug. It feels like half a kilo — I did not expect that.”
IDEA 04“I cannot decide whether this is a tee or a sweatshirt.”
OPENING LINE: “This is not the tee the wind blows straight through.”
CONCRETE SOUL ↗
OUT OF MOOD incoming tracksuits — supplied reference
COMING SOON3 COLOURSHOODIE + PANTS

COMING SOON: TRACKSUITS

Full tracksuits · multiple colours · hoodie and pants · not on the store yet
IDEA 01An honest first impression: “I did not like this set at first. Now I seriously love it.”
IDEA 02“This is my softest, comfiest tracksuit. It has become my favourite.” — only if that is honestly how you feel.
IDEA 03Travel day or flight: show how comfortable it is to wear for the whole journey.
IDEA 04A cold, boring school day when you do not want to go out: the set you throw on without thinking.
OPENING LINE: “A tracksuit that does not look like you just got out of bed.”
02 / VIDEO REFERENCES

Video inspiration.
Specific examples soon.

These brands are worth watching for natural, well-built video ideas. We are selecting specific videos you can open, and will add them here soon.

Nude Project streetwear referenceUGC / LIFESTYLE

Nude Project

Captioned selfies and everyday scenes with a little self-awareness. The clothes are naturally part of the video; no need to over-explain them.

Scuffers lifestyle referenceSILENT UGC / MIRROR

Scuffers

Mirror selfies, silent outfit changes, split screens and candid everyday moments. Often the clothes say enough without a voiceover.

HAUS apparel referencePRODUCT / LIFESTYLE

HAUS / gohaus.com

A clothing brand running many ads. Notice how they show fit, silhouette and how the clothes work in daily life. They turn one product benefit into several natural videos.

EME Studios referenceUGC / TRY-ON

EME Studios

Mirror try-ons, everyday scenes and curiosity-led openings. Good inspiration for 3LINES, SIMPL and Concrete Soul.

Cold Culture referenceUGC + CAPTIONS

Cold Culture

Everyday videos with captions and a clear offer. One strong visual backs up one clear claim.

TwoJeys referenceLIFESTYLE / CAPTIONS

TwoJeys

Everyday essentials, outfits and identity. A useful starting point for SIMPL and tracksuit day-in-the-life videos.

Motel Rocks referenceUNBOXING / TRY-ON

Motel Rocks

Unboxing → first reaction → try-on → styling. Great for a new colour or tracksuit launch.

White Fox referenceTRY-ON / MONTAGE

White Fox

Try-ons, quick cuts, comfort and matching sets. A direct reference for tracksuits.

Represent referenceDETAIL / NEW DROP

Represent

Minimal copy, strong product details and a new-drop feel. Useful for Concrete Soul and embroidered pieces.

03 / SILENT VIDEO IDEAS

You do not
always have to talk.

Scuffers and Nude Project show that fashion ads do not always need narration. The clothes, the person and a familiar everyday setting can carry the creative — especially when the fit or detail is obvious at a glance.

Silent unboxing

  • 0–1s: package in your hands, on the bed or on the floor
  • 1–3s: open the package and reveal the piece
  • 3–6s: fabric, print and label close-ups
  • 6–10s: jump cut — now you are wearing it
  • 10–13s: mirror, full outfit, back view
  • Keep captions to 3–6 words: “okay, this fit…” / “online vs. real life”

Silent lifestyle

  • Do not look into the camera the whole time
  • Coffee / tram / lift / office / shop / street / friends
  • 3–7 clips, about one second per shot
  • Show the product more than once without turning it into a demo
  • Phone footage, grainy clips and mirror shots all work
  • Audio: music and natural ambient sound; no voiceover needed
04 / VIDEO FORMATS

19 formats.
More angles.

Try several openings for one video idea. We can cut multiple ads from the same footage, so there is no need to start from scratch every time.

01
THE HONEST TRY-ON
Fit → reaction → detail.
+
OPENING A — FIT“Okay, this fit is seriously good.” → “Oversized without looking baggy. The shoulder drops and the whole thing sits right.”
OPENING B — SCEPTICAL“Honestly, the photos did not convince me.” → put it on → “It is completely different in person.”
OPENING C — COMPARISON“This is what a bad oversized tee looks like. And this is a good one.”

SHOT LIST

  1. Wear the piece in the first two seconds
  2. Front / side / back
  3. Shoulder and sleeve close-up
  4. Mirror reaction
  5. Natural closing line
REFERENCE: EME · Motel Rocks · White Fox
02
IS IT WORTH THE PRICE?
Question → real proof.
+
OPENING A“HUF 18,000 for a sweatshirt. Worth it?” → show the fabric, print, stitching and fit.
OPENING B“If all you need is a black sweatshirt, do not buy this one.” → “There are cheaper options. If fit and details matter, the value is different.”
OPENING C“Sometimes the expensive piece costs less in the long run.” → show how often you wear it.

PROOF

  1. Fabric close-up
  2. Embroidery / puff print / embossing
  3. Inside of the garment
  4. Stitching
  5. Full fit reveal
03
DISCOVERING A HUNGARIAN BRAND
Spark curiosity in people who have never heard of us.
+
OPENING A“POV: you found a Hungarian brand that looks nothing like you expected.”
OPENING B“Somehow this Hungarian brand had completely passed me by.”
OPENING C“I think a lot more people will know this brand in a few years.”

VISUALS

  1. Unboxing
  2. Mirror
  3. Street
  4. Detail
  5. End card: OUT OF MOOD / BUDAPEST
04
ONE PIECE / THREE OUTFITS
Fast montage, three ways to wear it.
+
CAPTION“One tee. Three completely different looks.”
ALTERNATIVE“How I would style this hoodie.” / “Three outfits with one tee.” / “The piece I keep coming back to.”
  1. 1–1.5s per look
  2. Cut to the beat
  3. 8–12s total
  4. Lead with the strongest outfit
REFERENCE: Motel montage
05
UNBOXING WITHOUT THE SALES PITCH
Package → fabric → try-on → reaction.
+
OPENING A“Let us check this out.” → “The fabric is much heavier than I expected.” → try it on → “Okay, I like this.”
OPENING B“I ordered one piece. I will probably order another.”
OPENING C“Online vs. real life.” → product page → actual garment → “Fair enough, I am sold.”
06
A REAL PROBLEM
Annoying situation → show the solution.
+
TEE“Why do most oversized tees look bad? Because they just make them bigger.”
HOODIE“I hate when a hoodie is called oversized, but it is just long.”
LENGTH“T-shirt makers, please stop making them this long.” → show OOM → “Thank you.”
07
A STRONG OPINION
Have a point of view without provoking for the sake of it.
+
A“A big logo does not make a tee good.” → “Get the garment right first. Then add the logo.”
B“Most streetwear brands do the same thing. Blank tee. Logo in the middle. Done.”
C“Not everyone has to know the brand you are wearing.”
REFERENCE: Cold Culture
08
REAL REACTIONS, NOT REVIEWS
A genuine reaction beats reading out five stars.
+
A“Three people asked me about this in one night.”
B“The best sign a piece is good? Strangers ask where it is from.”
FRIENDFriend: “Where did you get that?” → look at the camera → cut to OUT OF MOOD.
  1. Real setting
  2. A friend’s reaction
  3. Quick full-body shot
  4. Detail
09
DAY IN THE LIFE / EVERYDAY UNIFORM
Life is the main character. The product is simply there throughout.
+
BUILDER“A random Tuesday” → coffee / laptop / work / evening → “You put it on in the morning and realise you are still wearing it at night.”
CAMPUS“8:00 campus / 12:00 coffee / 15:00 assignment / 19:00 friends” → “my all-day uniform”
TRAVEL“The set I pack for every trip.”
10
DETAILS YOU MISS ONLINE
Show the details a product photo cannot quite capture.
+
OPENING“You would never notice these details in photos.”
ALTERNATIVE“Let us zoom in.” / “You cannot see this online.” / “This is why two black hoodies are not the same.”
  1. Fabric texture
  2. Stitching
  3. Embroidery / puff print / embossing
  4. Neckline and cuffs
  5. Final full-fit shot
11
THE BRAND STORY
Founders, community and discovering us early.
+
OPENING A“Two guys in their twenties are building this brand in Budapest.”
MAIN STORY“They are not a giant fashion company. They get things wrong, remake samples and try to make them better.”
EARLY DISCOVERY“There is something good about finding a brand before everyone else does.”
  1. Founders / workspace
  2. Samples
  3. Packing
  4. Old footage
  5. Current product
12
YOUR OWN WAY
Identity without motivational clichés.
+
A“You are not getting dressed to please everyone. At least, we hope not.”
B“The best style starts when you stop caring whether everyone approves.”
C“You do not have to stand out. Just do not try to blend in.”
  1. Strong outfit silhouette
  2. Walk in the street
  3. Still shot or natural movement
  4. Minimal captions
13
LIMITED DROP
Only talk about scarcity when it is real.
+
A“When it is gone, it is gone.”
B“I am showing you this now because in two weeks it might be too late.”
C“The annoying thing about limited pieces is that they really do sell out.”
REFERENCE: Represent drop ads
14
STREET OR FRIEND REACTION
A quick, natural reaction you can film on your phone.
+
VERSION“One to ten?” → “Eight.” → “Why only eight?” → “Your pants are awful.” → “And the hoodie?” → “That is a ten.” → cut.
GUESS THE PRICE“How much would you pay for this tee?” → “Twenty thousand.” → “Fourteen.” → “Then you got a deal.”
  1. Feels like one continuous take
  2. Natural ambient sound
  3. Do not over-edit
15
SILENT PRODUCT VIDEO
Captions and strong visuals, no talking.
+
A“I have been wearing this hoodie everywhere lately.”
B“POV: it is finally cold outside.”
C“No explanation needed.”
  1. 7–12 seconds
  2. Use your 5–7 strongest clips
  3. Large, readable captions
  4. Music / natural ambient sound
16
“I DID NOT EXPECT THIS”
Curiosity and honest scepticism.
+
A“I honestly did not expect this from a Hungarian brand. I mean that in a good way.”
B“I thought this only looked good on Instagram.” → try it on → “I was wrong.”
C“The internet has made me sceptical about clothing brands, so I checked it out in person.”
17
UNBOXING → TRY-ON
The try-on is the hook; no talking head needed.
+
VERSION AOpen the package → logo and detail → pull out the garment → jump cut to wearing it → mirror. CAPTION: “okay, this fit…”
VERSION B“Online vs. real life” → product page for 0.7 seconds → unboxing → full fit → close-up.
VERSION CNo captions. Just the sounds of the package, fabric, zipper and movement.

BEST FOR

  1. A new tracksuit colour
  2. A new 3LINES colour
  3. Side Logo puff-print detail
  4. Concrete Soul fabric texture
REFERENCE: Scuffers · Nude Project
18
CANDID EVERYDAY MOMENTS
A few spontaneous clips straight from your camera roll.
+
CAPTION A“I have worn this way too much this week.”
CAPTION B“A random Thursday.”
CAPTION C“My uniform lately.”

SHOT ORDER

  1. Mirror
  2. Street / public transport
  3. Coffee / phone
  4. A friend’s point of view
  5. Back detail
  6. Night clip
REFERENCE: Scuffers candid UGC · Nude lifestyle videos
19
MIRROR → DETAIL → MIRROR
A simple video you can film on your phone.
+
OPEN1–2s mirror selfie showing the full silhouette.
MIDDLEThree details: embroidery / cuff / print / fabric.
CLOSEBack to the mirror in a new pose or with the hood up. CAPTION: “yeah, keeping this.”

WHY IT WORKS

  1. Natural Instagram Story feel
  2. Full outfit and details in one video
  3. No memorised script needed
  4. Easy to shoot in four or five colours
REFERENCE: Scuffers mirror-selfie ideas
05 / WHO IS THE VIDEO FOR?

Same piece.
Different reason.

Different people care about different things. A video works when it speaks to one specific person in one specific situation.

THE BUILDER

Everyday uniform

Campus, personal projects and work. Show a real day and an outfit that lasts through it.

THE CREATIVE

Details

Fit, fabric, design, embroidery and finishing. Less explaining, more close-ups.

THE EXPLORER

Lifestyle

Friends, the city, travel and spontaneous plans. The clothes are part of life, not a product demo.

THE OUTSIDER

Self-expression

You do not have to fit in or please everyone. Keep it natural, without a motivational speech.

THE COLLECTOR

Early discovery

New drops, limited pieces, details and brand story. Only mention scarcity when it is real.

06 / OPENING LINES

The first two seconds.
Or it is over.

Do not memorise these word for word. Say them in your own voice, but keep the idea behind the opening.

“Okay, this fit is seriously good.”FIT
“Finally, someone gets what oversized should mean.”FIT
“Most oversized tees are just big.”PROBLEM
“This looked so much worse on the website.”CURIOSITY
“HUF 18,000 for a sweatshirt?”PRICE
“If you only need a black sweatshirt, do not buy this one.”REVERSE
“How did I not know about this brand before?”DISCOVERY
“A Hungarian brand I think you will hear a lot more about.”DISCOVERY
“I do not know who these people are, but they got this right.”CURIOSITY
“A logo cannot save a bad fit.”OPINION
“You do not need more clothes. You need better clothes.”OPINION
“Your style is not a public vote.”SELF-EXPRESSION
“Not everyone has to understand what you wear.”SELF-EXPRESSION
“People keep asking me about this.”REACTION
“You cannot feel this through a photo.”DETAIL
“You cannot see this on the product page.”DETAIL
“I thought this only looked good on Instagram.”SCEPTICAL
“The outfit that takes one decision in the morning.”TRACKSUIT
07 / SHOT IDEAS

Shoot this.
Build your video from it.

No studio or perfect scene needed. Capture a few short, natural shots — they are the building blocks of a strong video.

Product close-ups

  • Stitching, neckline and cuffs up close
  • Fabric texture in your hands and in motion
  • Embroidery, puff print or embossed logo
  • Label, zipper, hood and small details

On your body

  • Full fit from the front, side and back
  • Mirror selfie or handheld phone selfie
  • Putting it on, adjusting it or layering it
  • Walking, sitting and turning so the fit moves naturally

Real moments

  • Unboxing: package, first touch, first try-on
  • Coffee, street, lift, tram or hanging out with friends
  • An honest first reaction or a friend’s opinion
  • The same piece in two or three different outfits
OUT OF MOOD® / CREATOR PROGRAM

Understand the
idea behind it.
Do not copy the video.

We are not looking for ten identical creators. We want ten different people who can show the same piece in ten different ways.